At this year’s Digiday Programmatic Summit, participants were asked to jot down their greatest challenges in programmatic advertising. The response was enlightening.
Here’s the breakdown of top programmatic challenges:
- Telling the difference between vendors (30%)
- Reconciling creative and programmatic (30%)
- Time required to improve campaign performance vs. client’s budget (10%)
- Cracking data budget (10%)
- Duplication of audiences (10%)
- Managing campaign cost (5%)
- Terminology discrepancies between digital and TV departments (5%)
Normally on this blog we try to not talk too much about Thunder. But today I’d like to address these challenges, and show you how Thunder is working everyday to help you overcome them.