Webinar: Facebook Creative Optimization Tactics

With 1.71 billion active monthly users and advertisers spending $17 billion annually, Facebook is one of the top platforms to advertise on. It’s one of the most effective channels to reach highly targeted audiences.

To achieve a phenomenal return from Facebook ads, one factor makes or breaks your success: good creative.

Learn expert creative tactics including message tailoring and design best practices that will amplify your Facebook ad performance and maximize your ROI.

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11 Design Tips To Optimize Facebook Ads

Design tips to optimize Facebook ads

With creative being the biggest driver of performance on Facebook, leveraging the right tactics to optimize Facebook ads is essential to the success of the campaign.

An effective ad not only increases engagement from potential customers, but also boosts your overall ROI. More importantly, testing different elements over time will allow you to keep your creatives fresh and improve the results of your Facebook ads.

Below are 11 best practices to optimize your Facebook ads and videos.

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The 4 Pillars of Ideal Facebook Ad Creative

Facebook ads creative optimization pillars

With Facebook ads, the creative is the strongest driver of performance. An ad that resonates with and engages people will reduce your CPM/CPC, protect ad delivery and improve performance on your overall objective.

The best part is that Facebook does a lot of creative optimization work for you automatically. With a little extra work, you can reap the benefits and earn great ROI.

In my new whitepaper, the Thunder Playbook for Facebook Creative Optimization, I outline the 4 pillars of ideal Facebook ad creative.

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What Display Advertisers Can Learn About Creative Optimization From Search and Social

creative optimization thunder ads

In years past, display advertisers have not been able to benefit from creative optimization because budgets couldn’t support the amount of creative work involved.

But today, emerging productivity solutions such as creative management platforms (CMPs), programmatic creative tools, and dynamic creative optimization platforms (DCOs) significantly reduce these barriers to high-volume ad production to a very manageable level.

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