Test and Learn

Objectively determine which ad experience drives the best results for which audience.

Test and Learn

Objectively determine which ad experience drives the best results for which audience.

Benefits of People-Based Testing

Thunder's people-based measurement allows for more precision during split-tests, lower media waste, and higher conversions.

Benefits of People-Based Testing

Thunder's people-based measurement allows for more precision during split-tests, lower media waste, and higher conversions.

What could better testing do for your company?

07-Higher_Conversion

Higher Conversions

Knowing which ad is performing better allows you to run more media with the better ad to drive more sales.

07-More_Precision

Measure Impact

Uncover true impact of ad experiences by implementing uncontaminated, consistent, cross-device People-Based A/B testing.

06-Less_Media_Waste

Lower Media Waste

Our Lightning Optimization feature automatically updates ad serving to promote the winning creative and optimize your media dollars.

What could better testing do for your company?

07-Higher_Conversion

Higher Conversions

Knowing which ad is performing better allows you to run more media with the better ad to drive more sales.

07-More_Precision

Measure Impact

Uncover true impact of ad experiences by implementing uncontaminated, consistent, cross-device People-Based A/B testing.

06-Less_Media_Waste

Lower Media Waste

Our Lightning Optimization feature automatically updates ad serving to promote the winning creative and optimize your media dollars.

People-Based Testing

The gold standard of scientific testing is a randomized controlled trial where people are randomly assigned into universal test & control groups to measure lift. Thunder split-test groups by people to conduct the most accurate and fastest testing possible. Others split groups by device or cookies, leading to people being in multiple test groups and thereby contaminating results.

Unlike others, Thunder only picks the winning ad after it has complete confidence based on reaching the data sample size necessary for statistical significance. Try our sample size calculator if you're ready to start testing.

Introducing Dynamic Creative Optimization

Thunder didn't invent DCO but we perfected it by re-building DCO for the people-based marketing era.