Thunder is the First Solution Enabling Brands to Simultaneously Build, Edit and Preview Creatives Across Display and Social — New Identity Reflects Company Mission to Optimize Creative Ads Across Channels
San Francisco, CA – (April 25, 2016) – Effective today, PaperG, the original and leading Creative Management Platform, announces it has changed its name to Thunder. Additionally, the company has unveiled the first-ever solution for marketers to build, edit and preview creatives across display and social creatives in one interface, called PowerPlus for Facebook.
The concept of perfectly synchronized campaign waves is analogous to “rolling thunder,” which is both a natural concept and a term used by marketers to describe how thunderstorms and campaigns build in strength and power as they successfully move through time and distance. It is also part of the thinking that led the company and its board to rename and reposition PaperG as Thunder.