Startups Archives - Thunder Experience Cloud

Where Next? Finding Flite Alternatives and Competitors After the CMP Shutdown

Ka Mo Lau
April 21, 2017
Agencies / Brands / Programmatic Creative / Startups

Snap’s acquisition of Flite last December led to all Flite ads going dark, leaving some advertisers scrambling to evaluate Flite alternatives and competitors. Although Flite’s website remains online, the creative management platform (CMP) has closed its doors for good.

Ad tech is often considered an area that is oversaturated with similar technologies, and many view Flite’s exit as a positive step for the industry overall.

PaperG Rebrands to “Thunder” as it Unveils PowerPlus for Facebook

Ka Mo Lau
April 25, 2016
Company Updates / Marketing Strategy / Press Releases / Programmatic Creative / Startups

Thunder Advertising - Programmatic Creative

Thunder is the First Solution Enabling Brands to Simultaneously Build, Edit and Preview Creatives Across Display and Social — New Identity Reflects Company Mission to Optimize Creative Ads Across Channels

San Francisco, CA – (April 25, 2016) – Effective today, PaperG, the original and leading Creative Management Platform, announces it has changed its name to Thunder. Additionally, the company has unveiled the first-ever solution for marketers to build, edit and preview creatives across display and social creatives in one interface, called PowerPlus for Facebook.

The concept of perfectly synchronized campaign waves is analogous to “rolling thunder,” which is both a natural concept and a term used by marketers to describe how thunderstorms and campaigns build in strength and power as they successfully move through time and distance. It is also part of the thinking that led the company and its board to rename and reposition PaperG as Thunder.