Where Next? Finding Flite Alternatives and Competitors After the CMP Shutdown
Snap’s acquisition of Flite last December led to all Flite ads going dark, leaving some advertisers scrambling to evaluate Flite alternatives and competitors. Although Flite’s website remains online, the creative management platform (CMP) has closed its doors for good.
Ad tech is often considered an area that is oversaturated with similar technologies, and many view Flite’s exit as a positive step for the industry overall.