Dynamic Creative Optimization

Personalize and optimize ad experiences for each person cross-channel and across time.

Solve bad ads by testing and targeting messages.


Personalize to Individuals

Recognize customers and prospects across devices and time to consistently customize ads to individuals


A/B Split Test Creatives

Create universal control and experiment groups across devices to figure out true ad impact on sales and brand


Optimize for Omnichannel

Optimize for Omnichannel: Tie creative to online and offline KPIs to drive real business results


Customer Lifecycle Messaging

Delivering the right message at the right time requires orchestrating the ad experience across the customer lifecycle. Target specific creative experiences based on customer data such as prior brand exposure, in-market buying signals, and past purchases.

People-Based Testing

Optimizing performance requires knowing what works and what doesn't work. The gold standard of scientific testing is a randomized controlled trial where people are randomly assigned into universal control and experiment groups to measure lift. Thunder splits test groups by people across devices to conduct the most accurate and fastest testing possible.

Download the Digiday report on the ABCs of People-Based Testing.

People based testing

Personalize & Orchestrate Experiences

Discover how dynamic creative optimization can enable a better customer experience with your advertising.