Solve bad ads by testing and targeting messages.
Personalize to Individuals
Recognize customers and prospects across devices and time to consistently customize ads to individuals
A/B Split Test Creatives
Create universal control and experiment groups across devices to figure out true ad impact on sales and brand
Optimize for Omnichannel
Optimize for Omnichannel: Tie creative to online and offline KPIs to drive real business results
Customer Lifecycle Messaging
Delivering the right message at the right time requires orchestrating the ad experience across the customer lifecycle. Target specific creative experiences based on customer data such as prior brand exposure, in-market buying signals, and past purchases.
The gold standard of scientific testing is a randomized controlled trial where people are randomly assigned into universal test & control groups to measure lift. Thunder splits test groups by people to conduct the most accurate and fastest testing possible. Others split groups by device or cookies, leading to people being in multiple test groups and thereby contaminating results.
Unlike others, Thunder only picks the winning ad after it has complete confidence based on reaching the data sample size necessary for statistical significance. Try our sample size calculator if you're ready to start testing.
Download the "ABCs of People-Based Testing" to learn more.
Personalize & Orchestrate Experiences
Discover how dynamic creative optimization can enable a better customer experience with your advertising.