Solve bad ads by testing and targeting messages.
Personalize to Individuals
Recognize customers and prospects across devices and time to consistently customize ads to individuals
A/B Split Test Creatives
Create universal control and experiment groups across devices to figure out true ad impact on sales and brand
Optimize for Omnichannel
Optimize for Omnichannel: Tie creative to online and offline KPIs to drive real business results
Customer Lifecycle Messaging
Delivering the right message at the right time requires orchestrating the ad experience across the customer lifecycle. Target specific creative experiences based on customer data such as prior brand exposure, in-market buying signals, and past purchases.
Optimizing performance requires knowing what works and what doesn't work. The gold standard of scientific testing is a randomized controlled trial where people are randomly assigned into universal control and experiment groups to measure lift. Thunder splits test groups by people across devices to conduct the most accurate and fastest testing possible.
Download the Digiday report on the ABCs of People-Based Testing.
Personalize & Orchestrate Experiences
Discover how dynamic creative optimization can enable a better customer experience with your advertising.