Dynamic Creative Decisioning with Thunder Experience Cloud
Thunder’s Dynamic Creative Optimization delivers powerful, personal, and strategic dynamic ad experiences to your customers. Our cloud-based DCO platform offers brands and agencies the opportunity to truly personalize messaging to their customers based on a variety of decisioning variables like 1st and 3rd party data, DMP Segments, weather, location, Product Recommendations, site activity, and much more.
Dynamic Creative Decisioning with Thunder Experience Cloud
Thunder’s Dynamic Creative Optimization delivers powerful, personal, and strategic dynamic ad experiences to your customers. Our cloud-based DCO platform offers brands and agencies the opportunity to truly personalize messaging to their customers based on a variety of decisioning variables like 1st and 3rd party data, DMP Segments, weather, location, Product Recommendations, site activity, and much more.
Solve bad ads by testing and targeting messages.
Personalize to Individuals
Recognize customers and prospects across devices and time to consistently customize ads to individuals.
A/B Split Test Creatives
Create universal control and experiment groups across devices to figure out true ad impact on sales and brand.
Optimize for Omnichannel
Tie creative to online and offline KPIs to drive real business results.
Remarketing
Keep a potential customer engaged by delivering relevant, personalized messaging and creative.
Decisioning Signals
Use data signals like weather, time/day, location, DMP, and more to tailor creative to your audience.
Sequencing and Frequency
Steer the journey by capping frequency and implementing sequential messaging to aid your customer through the funnel.
Solve bad ads by testing and targeting messages.
Personalize to Individuals
Recognize customers and prospects across devices and time to consistently customize ads to individuals.
A/B Split Test Creatives
Create universal control and experiment groups across devices to figure out true ad impact on sales and brand.
Optimize for Omnichannel
Tie creative to online and offline KPIs to drive real business results.
Remarketing
Keep a potential customer engaged by delivering relevant, personalized messaging and creative.
Decisioning Signals
Use data signals like weather, time/day, location, DMP, and more to tailor creative to your audience.
Sequencing and Frequency
Steer the journey by capping frequency and implementing sequential messaging to aid your customer through the funnel.
Customer Lifecycle Messaging
Delivering the right message at the right time requires orchestrating the ad experience across the customer lifecycle. Target specific creative experiences based on customer data such as prior brand exposure, in-market buying signals, and past purchases.
People-Based Testing
The CMO Club conducted research with Thunder and found that 94% of CMOs believe testing leads to better ad experiences. 50% of CMOs are already doing testing and another 44% plan to do so in the next year.
Thunder splits test groups by people to conduct the most accurate and fastest testing possible. Others split groups by device or cookies, leading to people being in multiple test groups and thereby contaminating results. Thunder only picks the winning ad after it has complete confidence based on reaching the data sample size necessary for statistical significance. Try our sample size calculator if you're ready to start testing.
Personalize & Orchestrate Experiences
Discover how dynamic creative optimization can enable a better customer experience with your advertising.