Video: What Data-Driven Creative Means For The Future Of Advertising

Though $6 billion is invested in targeting technologies like Demand Side Platforms (DSPs) and Data Management Platforms (DMPs), programmatic advertisers have not successfully delivered the right message for the right audience.

In order to build long-term relationships, drive brand loyalty and long-term advocacy, advertisers must provide personalized messages that truly resonate with customers.

In this video, learn about how your organization can achieve data-driven creative by activating both data and technology investments.

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Research: Programmatic Creative Industry Report

Programmatic advertising enables digital marketers to reach the right audience at the right time more quickly and efficiently than ever before. Advertisers have heavily focused on who they’re delivering the message to and how they’re delivering it, but what about the actual content they’re delivering?

Is the creative falling behind in this programmatic revolution?

Last year, Thunder teamed up with Digiday Content Studio to research the creative needs of brands, agencies and publishers. Watch this video to learn the top findings from this report.

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Webinar: Facebook Creative Optimization Tactics

With 1.71 billion active monthly users and advertisers spending $17 billion annually, Facebook is one of the top platforms to advertise on. It’s one of the most effective channels to reach highly targeted audiences.

To achieve a phenomenal return from Facebook ads, one factor makes or breaks your success: good creative.

Learn expert creative tactics including message tailoring and design best practices that will amplify your Facebook ad performance and maximize your ROI.

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Video: What is Co-Op Advertising?

Co-op advertising presents a huge digital opportunity for local SMBs that carry national brands. With more than 4,500 digital co-op programs available in the US, local retailers have access to essentially “free money.”

Ad sales reps who leverage co-op can upsell existing advertisers to more easily achieve their digital goals while helping advertisers grow their local exposure.

In this video, learn more about how co-op advertising works, including common requirements and verticals, and why local retailers should take advantage.

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Video: Programmatic Creative vs. Dynamic Creative Optimization (DCO)

Programmatic creative refers to the set of ad technologies that enable data-informed, software-assisted creative executions. The purpose of programmatic creative is to unify data and creativity to drive hyper-relevant ads to each audience.

Dynamic Creative Optimization (DCO) falls under the programmatic umbrella, but is not the only way to solve creative problems for programmatic media. Both Dynamic Creative Optimization and Creative Management Platforms (CMPs) maximize the impact of the creative within programmatic and direct advertising through very different approaches.

In this video, learn how programmatic creative activates audience data through two main technologies: Dynamic Creative Optimization and Creative Management Platforms.

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Video: What is a Creative Management Platform (CMP)?

Creative Management Platforms (CMPs) are a class of programmatic creative technologies that enable digital marketers to tailor, test and optimize display and social ad campaigns.

Leveraging a CMP allows programmatic advertisers to create hyper-targeted ads at scale, dramatically amplifying the creative output of a team and the performance of each campaign.

In this video, learn more about the benefits of using a Creative Management Platform and how they compare to Dynamic Creative Optimization technologies (DCOs).

If you like this video, you might like this post: 7 Ingredients For The Perfect Creative Management Platform.

And if you want to learn more about programmatic creative, download our free eBook: The Essential Guide To Programmatic Creative Technologies.

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Video: Programmatic Display – 5 Creative Optimization Tactics to Drive Performance

A report published by Yahoo! in 2014 found that personalized ads are 54% more engaging and 45% more memorable compared to generalized creative.

To continuously drive higher programmatic display performance, leveraging the right creative optimization tactics will not only lead to more engaging ads that strongly appeal to your target audiences but also higher conversion rates.

Watch this video to learn 5 creative optimization strategies to maximize the ROI of your programmatic display campaigns.

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5 Minute Webinar: Programmatic Creative Explained

This year, $6.1 billion will be spent on DSPs and DMPs. But over 90% of the resulting targeted ads won’t have matching creative.

That means that despite the all the money spent on data and targeting, generic or generalized creatives are being used in the vast majority of programmatic campaigns. Programmatic creative solves the problem—adapting brand storytelling to become tailored to the viewer. It’s an exciting moment. Through technology, creativity and data can finally dance.

This is the subject of the eBook The Essential Guide to Programmatic Creative Technologies. This webinar summarizes the 35-page eBook in just 5 minutes.

Want the full eBook? Download it here: The Essential Guide to Programmatic Creative Technologies

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