Benefits of People-Based Tracking
Learn how Thunder's people-based measurement is able to measure your user's ad experience across devices, attribute omnichannel sales, achieve optimal frequency, and lower media waste.
Benefits of People-Based Tracking
Learn how Thunder's people-based measurement is able to measure your user's ad experience across devices, attribute omnichannel sales, achieve optimal frequency, and lower media waste.
What Could Better Tracking Do For Your Campaign?
Higher Conversion Rate
Understanding the true universe of people who saw your ad and who converted will improve your understanding of performance.
More Insights
Viewing the full customer journey across time and devices gives you new ideas for improving your strategy.
Better Attribution
Properly tying ad exposure to people across time and channel allows you to better allocate media spend.
What Could Better Tracking Do For Your Campaign?
Higher Conversion Rate
Understanding the true universe of people who saw your ad and who converted will improve your understanding of performance.
More Insights
Viewing the full customer journey across time and devices gives you new ideas for improving your strategy.
Better Attribution
Properly tying ad exposure to people across time and channel allows you to better allocate media spend.
Testing for the Best Ad
The CMO Club conducted research with Thunder and found that 70% of CMOs struggle with knowing the impact of an ad experience. The Same CMOs cited identifying customers across channels and if they saw ads as leading obstacles to improve the ad experience. People-based tracking of ads can solve this problem.
Introducing Experience Measurement
Thunder has re-invented tracking to go beyond cookies and devices and instead track people and their full ad experience.