This year, $6.1 billion will be spent on DSPs and DMPs. But over 90% of the resulting targeted ads won’t have matching creative.
That means that despite the all the money spent on data and targeting, generic or generalized creatives are being used in the vast majority of programmatic campaigns. Programmatic creative solves the problem—adapting brand storytelling to become tailored to the viewer. It’s an exciting moment. Through technology, creativity and data can finally dance.
This is the subject of the eBook The Essential Guide to Programmatic Creative Technologies. This webinar summarizes the 35-page eBook in just 5 minutes.
Want the full eBook? Download it here: The Essential Guide to Programmatic Creative Technologies