Personalization Solves Bad Ads
The CMO Club conducted research with Thunder and found that 95% of CMOs believe personalization improves ad experiences. 93% of CMOs are already doing personalization or are planning to invest in personalization in the coming year. Personalizing is becoming table stakes for any marketer.
What could better personalization do for you?
Ads more relevant to a consumer perform better. Tailoring your offering o consumer interests is the best way to drive sales.
Stronger Brand Loyalty
74% of CMOs cite brand loyalty as the biggest outcome impacted by bad ads. Improve the ad experience.
Less Media Waste
Change what products you offer or what customer stage message you deliver to avoid wasting an ad impression.
Introducing Dynamic Creative Optimization
Thunder didn't invent DCO but it perfected it by re-building DCO for the people-based marketing era.