Deliver the right frequency

Too few ads, people don't care. Too many ads, people hate you.

Achieving Optimal Frequency

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The CMO Club conducted research with Thunder and found that 71% of CMO's believe frequency is important to the ad experience.

Yet, 60% of CMOs aren't confident in their own measurement of frequency. Only 1% were highly confident. See why people-based CMOs are the most confident in their frequency counting.

What Could Better Frequency Do For You?

06-Less_Media_Waste

Lower Media Waste

Many brands are overserving ads to people because they aren't counting all their exposure across devices and time due to cookies and device limitations.

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Higher Conversion Rate

Some brands can actually improve conversion rates by lowering frequency so they aren't annoying their customers and decreasing brand favorability. 

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Better Brand Recall

Ensuring enough exposure is critical for a brand to even make any impact. The proper frequency allows brand ads to drive awareness. 

Introducing Experience Measurement

Thunder has re-invented tracking to go beyond cookies and devices and instead track people and their full ad experience.