![TV_Laptop_2@3x TV_Laptop_2@3x](https://paperg.wpenginepowered.com/wp-content/uploads/2020/10/TV_Laptop_2@3x.png)
People-Based Cross-Device Ad Sequencing
Don’t keep serving the same ad over and over as a person moves between devices or cookies. Frequency cap creative by person across devices to create a dialogue with your customer, save money, and increase conversions.
People-Based Cross-Device Ad Sequencing
Don’t keep serving the same ad over and over as a person moves between devices or cookies. Frequency cap creative by person across devices to create a dialogue with your customer, save money, and increase conversions.
![TV_Laptop_2@3x TV_Laptop_2@3x](https://paperg.wpenginepowered.com/wp-content/uploads/2020/10/TV_Laptop_2@3x.png)
What could better frequency do for your campaign?
![06-Less_Media_Waste](https://paperg.wpenginepowered.com/wp-content/uploads/2018/08/06-Less_Media_Waste-150x150.png)
Lower Media Waste
Many brands over serve ads to people because they aren't counting exposure across devices and time due to cookies and device limitations. People-Based ad serving combats this.
![06-Higher_Conversion](https://paperg.wpenginepowered.com/wp-content/uploads/2018/08/06-Higher_Conversion-150x150.png)
Higher Conversion Rate
Improve conversion rates and customer favorability by lowering frequency of generic ads and increasing personalized ads.
![09-Better_Brand_Recall](https://paperg.wpenginepowered.com/wp-content/uploads/2018/08/09-Better_Brand_Recall-150x150.png)
Better Brand Recall
Ensuring enough exposure is critical for a brand to make any impact. The proper frequency allows brand ads to drive awareness.
What could better frequency do for your campaign?
![06-Less_Media_Waste](https://paperg.wpenginepowered.com/wp-content/uploads/2018/08/06-Less_Media_Waste.png)
Lower Media Waste
Many brands over serve ads to people because they aren't counting exposure across devices and time due to cookies and device limitations. People-Based ad serving combats this.
![06-Higher_Conversion](https://paperg.wpenginepowered.com/wp-content/uploads/2018/08/06-Higher_Conversion.png)
Higher Conversion Rate
Improve conversion rates and customer favorability by lowering frequency of generic ads and increasing personalized ads.
![09-Better_Brand_Recall](https://paperg.wpenginepowered.com/wp-content/uploads/2018/08/09-Better_Brand_Recall.png)
Better Brand Recall
Ensuring enough exposure is critical for a brand to make any impact. The proper frequency allows brand ads to drive awareness.
Testing for the Best Ad
The CMO Club conducted research with Thunder and found that 71% of CMO's believe frequency is important to the ad experience.
Yet, 60% of CMOs aren't confident in their own measurement of frequency. Only 1% were highly confident. See why people-based CMOs are the most confident in their frequency counting.
Introducing Experience Measurement
Thunder has re-invented tracking to go beyond cookies and devices and instead track people and their full ad experience.