Video: What is Co-Op Advertising?
Co-op advertising presents a huge digital opportunity for local SMBs that carry national brands. With more than 4,500 digital co-op programs available in the US, local retailers have access to essentially “free money.”
Ad sales reps who leverage co-op can upsell existing advertisers to more easily achieve their digital goals while helping advertisers grow their local exposure.
In this video, learn more about how co-op advertising works, including common requirements and verticals, and why local retailers should take advantage.