About Thunder

Thunder is the original and leading Creative
Management Platform

Named one of Forbes' 100 Most Promising Companies in America, Thunder powers ad creative production and versioning for advertisers, agencies, and publishers across the globe.

Thunder is the only Creative Management Platform whose creative production capabilities extend across both display and social advertising channels. Thunder’s clients build creatives at incredible speed and scale without having to sacrifice ad quality, branding, or pixel perfection.

Who uses it?


Brands, Agencies, & Publishers


Active Ad Creators


Ad Creatives Built

An evolution beyond dynamic creative

If your goal is to match creative executions to an increasing variety of targeting segments and ad formats, our unique Creative Management Platform can solve your ad production problems.

Thunder’s technologies cover a multitude of cases where feed-driven dynamic creatives aren’t appropriate due to creative quality, data collision, and ad serving issues.

Companies that have invested in demand side platforms (DSPs) and data management platforms (DMPs) use Thunder to activate their audience data by tailoring creatives to audiences.

Thunder CMP team diagram

Thunder was PaperG

Previously known as PaperG, we began our journey helping the "paper generation" bring print advertising online.

PaperG becomes Thunder

Having successfully helped transform many traditional publishers’ creative operations, PaperG expanded to supporting brands and agencies looking for the latest digital capabilities. Following years of success with advertisers of all kinds, it was time to leave the word “paper” behind and reach for the skies. Thunder was born.

Paving the way for the future

Thunder Creative Management Platform is built by leading technologists, including engineers from Microsoft and Amazon, who are dedicated to improving the digital advertising experience for all.


Victor Wong - Thunder CEO
Victor Wong
Chief Executive Officer

Honored in AdAge’s 40 Under 40 while still in his 20s, Victor Wong has been the guiding force in the company’s vision and success since its founding in 2008. He served as the IAB Local Committee Co-Chairman in 2010 and coauthored the IAB Local Targeting Guide. Victor holds a BA in economics from Yale University and is a fellow of the Yale Entrepreneurial Institute.

Ka Mo Lau - Thunder COO/CFO
Ka Mo Lau

Prior to Thunder, he spent time as an investment banker at Credit Suisse and as a management consultant at IBM. Ka Mo holds a BA in economics from Yale University and is a fellow of the Yale Entrepreneurial Institute. He has also served as the Executive Director of the Elmseed Enterprise Fund, the oldest student-run microlending organization in America.

Victor Cheng - Thunder CTO
Victor Cheng
Chief Technology Officer

Preferring the atmosphere of startups over large software companies, Victor Cheng has worked for two other technology startups, including Kiko, a Y-Combinator company. He brings rich experience in programming and product development. He holds a BS in Computer Science from Yale University.

Dan Chou - Thunder Head of Engineering
Dan Chou
Head of Engineering

Dan started his career at Microsoft, where he rose to become a Software Design Engineer Lead. He then founded his own software company, Gumbosoft. Dan holds a MS in Computer Science from Stanford University and a BS in Computer Engineering from University of Washington.

Billy Kramer - Thunder Head of Sales
Billy Kramer
Head of Sales

Billy brings 20+ years of sales and marketing experience to Thunder, having worked for a half dozen startups including his own publishing company, SportsIQ. Billy’s career spans radio, print, video, mobile, social and most recently, ad technology.

When he manages to escape work, you can find Billy with his family, eating burgers, watching sports and playing poker — not necessarily at the same time.

Dylan Bale - Thunder Head of Client Services
Dylan Bale
Head of Client Services

Dylan is probably the foremost Thunder Creative Management Platform expert in existence. For over four years he has been a champion of Thunder’s customers, and now leads the team that trains and supports Thunder’s global client base.

To finance his college education, Dylan started a business selling high fashion sports shoes online. He still flips shoes to this day and holds a Bachelors of Communication in Advertising from Washington State University.

Andrew Gu - Thunder Head of Product
Andrew Gu
Head of Product

Andrew switched to startups after work as both a developer and a program manager at Microsoft. Following time as an engineer in education technology, he eventually transitioned back into product design when he joined Thunder. He holds a BS in Computer Science from Yale University.

Rob Lennon - Thunder Head of Marketing
Rob Lennon
Head of Marketing

As a bonafide adtech geek, Rob has written seven eBooks on topics like native advertising, agile marketing, and programmatic creative. Prior to Thunder he managed digital and social media marketing at Flite. He has almost died eight times, most famously while saving a baby porpoise.

Rob has a wide breadth of expertise spanning marketing, sales, healthcare, design, and retail management. He studied anthropology at U.C. Berkeley and visual effects at the Academy of Art University.