About Thunder

Thunder is the original and leading Creative
Management Platform

Named one of Forbes' 100 Most Promising Companies in America, Thunder powers ad personalization and versioning for advertisers, agencies, and publishers across the globe.

Personalize creative executions and earn bigger ROIs from your data and targeting investments with our industry-leading Creative Management Platform.

Who uses it?


Brands, Agencies, & Publishers


Active Ad Creators


Ad Creatives Built

An evolution beyond dynamic creative

Thunder’s technologies cover a multitude of cases including feed-driven dynamic creatives, mass creative versioning, automatic optimization, and more.

Build static and dynamic creatives with incredible agility and without having to sacrifice ad quality, branding, or pixel perfection.

Companies that have invested in demand side platforms (DSPs), customer relationship management (CRMs), and data management platforms (DMPs) use Thunder to activate their data so every creative can be personalized, dynamic, and fully-optimized.

Thunder CMP team diagram

Thunder was PaperG

Previously known as PaperG, we began our journey helping the "paper generation" bring advertising online.

PaperG becomes Thunder

Having successfully helped transform many traditional publishers’ creative operations, PaperG expanded to supporting brands and agencies looking for the latest digital capabilities. Following years of success with advertisers of all kinds, it was time to leave the word “paper” behind and reach for the skies. Thunder was born.

Paving the way for the future

Thunder Creative Management Platform is built by leading technologists, including engineers from Microsoft and Amazon, who are dedicated to improving the digital advertising experience for all.


Victor Wong - Thunder CEO
Victor Wong
Chief Executive Officer

Honored in AdAge’s 40 Under 40 while still in his 20s, Victor Wong has been the guiding force in the company’s vision and success since its founding in 2008. He served as the IAB Local Committee Co-Chairman in 2010 and coauthored the IAB Local Targeting Guide. Victor holds a BA in economics from Yale University and is a fellow of the Yale Entrepreneurial Institute.

Ka Mo Lau - Thunder COO/CFO
Ka Mo Lau

Prior to Thunder, he spent time as an investment banker at Credit Suisse and as a management consultant at IBM. Ka Mo holds a BA in economics from Yale University and is a fellow of the Yale Entrepreneurial Institute. He has also served as the Executive Director of the Elmseed Enterprise Fund, the oldest student-run microlending organization in America.

Victor Cheng - Thunder CTO
Victor Cheng
Chief Technology Officer

Preferring the atmosphere of startups over large software companies, Victor Cheng has worked for two other technology startups, including Kiko, a Y-Combinator company. He brings rich experience in programming and product development. He holds a BS in Computer Science from Yale University.

Dan Chou - Thunder Head of Engineering
Dan Chou
Head of Engineering

Dan started his career at Microsoft, where he rose to become a Software Design Engineer Lead. He then founded his own software company, Gumbosoft. Dan holds a MS in Computer Science from Stanford University and a BS in Computer Engineering from University of Washington.

Dylan Bale - Thunder Head of Client Services
Dylan Bale
Head of Client Services

Dylan is probably the foremost Thunder Creative Management Platform expert in existence. For over four years he has been a champion of Thunder’s customers, and now leads the team that trains and supports Thunder’s global client base.

To finance his college education, Dylan started a business selling high fashion sports shoes online. He still flips shoes to this day and holds a Bachelors of Communication in Advertising from Washington State University.