Named one of Forbes' 100 Most Promising Companies in America, Thunder powers ad personalization and versioning for advertisers, agencies, and publishers across the globe.
Personalize creative executions and earn bigger ROIs from your data and targeting investments with our industry-leading Creative Management Platform.
Brands, Agencies, & Publishers
Active Ad Creators
Ad Creatives Built
Thunder’s technologies cover a multitude of cases including feed-driven dynamic creatives, mass creative versioning, automatic optimization, and more.
Build static and dynamic creatives with incredible agility and without having to sacrifice ad quality, branding, or pixel perfection.
Companies that have invested in demand side platforms (DSPs), customer relationship management (CRMs), and data management platforms (DMPs) use Thunder to activate their data so every creative can be personalized, dynamic, and fully-optimized.
Previously known as PaperG, we began our journey helping the "paper generation" bring advertising online.
Having successfully helped transform many traditional publishers’ creative operations, PaperG expanded to supporting brands and agencies looking for the latest digital capabilities. Following years of success with advertisers of all kinds, it was time to leave the word “paper” behind and reach for the skies. Thunder was born.
Thunder Creative Management Platform is built by leading technologists, including engineers from Microsoft and Amazon, who are dedicated to improving the digital advertising experience for all.
Honored in AdAge’s 40 Under 40 while still in his 20s, Victor Wong has been the guiding force in the company’s vision and success since its founding in 2008. He served as the IAB Local Committee Co-Chairman in 2010 and coauthored the IAB Local Targeting Guide. Victor holds a BA in economics from Yale University and is a fellow of the Yale Entrepreneurial Institute.
Prior to Thunder, he spent time as an investment banker at Credit Suisse and as a management consultant at IBM. Ka Mo holds a BA in economics from Yale University and is a fellow of the Yale Entrepreneurial Institute. He has also served as the Executive Director of the Elmseed Enterprise Fund, the oldest student-run microlending organization in America.
Preferring the atmosphere of startups over large software companies, Victor Cheng has worked for two other technology startups, including Kiko, a Y-Combinator company. He brings rich experience in programming and product development. He holds a BS in Computer Science from Yale University.
Dan started his career at Microsoft, where he rose to become a Software Design Engineer Lead. He then founded his own software company, Gumbosoft. Dan holds a MS in Computer Science from Stanford University and a BS in Computer Engineering from University of Washington.
Billy brings 20+ years of sales and marketing experience to Thunder, having worked for a half dozen startups including his own publishing company, SportsIQ. Billy’s career spans radio, print, video, mobile, social and most recently, ad technology. When he manages to escape work, you can find Billy with his family, eating burgers, watching sports and playing poker — not necessarily at the same time.
Dylan is probably the foremost Thunder Creative Management Platform expert in existence. For over four years he has been a champion of Thunder’s customers, and now leads the team that trains and supports Thunder’s global client base. To finance his college education, Dylan started a business selling high fashion sports shoes online. He still flips shoes to this day and holds a Bachelors of Communication in Advertising from Washington State University.
Andrew switched to startups after work as both a developer and a program manager at Microsoft. Following time as an engineer in education technology, he eventually transitioned back into product design when he joined Thunder. He holds a BS in Computer Science from Yale University.