Better ad experience targeting leads to higher relevance to the consumer and greater likelihood of starting a customer relationship. Better testing enables brands to find the optimal ad experience to run for target customers that lead to the highest sales or brand impact.
Randomized controlled trials of people are the gold standard of scientific experiment design. Deploying such people-based testing instead of legacy test designs using older identification and randomization of test subjects leads to higher confidence in results faster, which means more of your media can be spent optimally on the right creative experience sooner.
Widen media buys while still delivering a personalized message to the customer. Instead of running multiple separate, targeted media campaigns to different customers, unify your marketing strategy into a larger decision tree campaign that picks the right creative based on who was reached.
The result is wider media buying for much less money and still highly personalized messaging to the end customer.
Personalize creatives to relate to your audience
Ad tech's most intelligent optimization engine.