This year, $6.1 billion will be spent on DSPs and DMPs. But over 90% of the resulting targeted ads won’t have matching creative. Programmatic creative solves the problem—adapting brand storytelling to become tailored to the viewer.
It’s an exciting moment. Through technology, creativity and data can finally dance.
To help you capture this moment, we’re excited to release a free, comprehensive, 35-page eBook. The information on these pages will help you understand the quickly-evolving world of programmatic creative by covering:
- The two main technologies used for programmatic creative
- Example programmatic creative ad units
- A detailed workflow comparison
- Answers to the questions you need to know before undertaking programmatic creative
- A programmatic creative case study: How an agency boosted sales by 565% for their client
If you are ready to explore the technologies that will transform programmatic marketing at your organization, this is the ultimate eBook to kickstart your journey.