Programmatic creative refers to the set of ad technologies that enable data-informed, software-assisted creative executions. The purpose of programmatic creative is to unify data and creativity to drive hyper-relevant ads to each audience.
Dynamic Creative Optimization (DCO) falls under the programmatic umbrella, but is not the only way to solve creative problems for programmatic media. Both Dynamic Creative Optimization and Creative Management Platforms (CMPs) maximize the impact of the creative within programmatic and direct advertising through very different approaches.
In this video, learn how programmatic creative activates audience data through two main technologies: Dynamic Creative Optimization and Creative Management Platforms.