Though $6 billion is invested in targeting technologies like Demand Side Platforms (DSPs) and Data Management Platforms (DMPs), programmatic advertisers have not successfully delivered the right message for the right audience.
In order to build long-term relationships, drive brand loyalty and long-term advocacy, advertisers must provide personalized messages that truly resonate with customers.
In this video, learn about how your organization can achieve data-driven creative by activating both data and technology investments.
