Though rich media ads were once touted as more engaging and generating more clicks than standard display, it has not delivered the type of personalization and interactivity we hoped for. Victor Wong published a piece on AdExchanger answering, Why Is Everyone Trying To Kill Rich Media?
Programmatic advertising has equipped travel brands with endless opportunities to target audiences across the web, which is why marketers need to be creative when thinking about programmatic. Melody Yan writes on Tnooz offering travel brands actionable programmatic creative tactics to cut through the noise and drive conversions.
And finally, Victor Wong was recognized on the DMN 40 Under 40, which honors 40 exceptional marketers who have done an outstanding job reshaping their organizations, clients, and the marketing industry as a whole. Congratulations Victor!