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April was the beginning of a new era for PaperG.

PaperG officially rebranded as Thunder, reflecting our evolution into the next generation Creative Management Platform. The name “Thunder” is derived from the concept of perfectly synchronized campaigns, similar to “rolling thunder,” building in strength as they move through time and distance.

At the same time, Thunder also launched Facebook PowerPlus, making Thunder the first Creative Management Platform to enable marketers to simultaneously build and edit cross-channel display and social ads.

See what the press had to say about the rebrand!

• PaperG, now “Thunder,” offering cross-channel creative tools for display and social (Marketingland)

• PaperG Rebrands to “Thunder” as It Unveils PowerPlus for Facebook, the First Solution Enabling Brands to Simultaneously Build, Edit and Preview Creatives Across Display and Social (Marketwired)

• PaperG, A Creative Management Platform, Rebrands To Thunder (Adotas)

• PaperG Rebrands to “Thunder” as It Unveils PowerPlus for Facebook, the First Solution Enabling Brands to Simultaneously Build, Edit and Preview Creatives Across Display and Social (MarTech Advisor)