facebook ads Archives - Thunder Experience Cloud

11 Design Tips To Optimize Facebook Ads

Ka Mo Lau
September 22, 2016
Agencies / Brands / Programmatic Creative / Social Media Advertising

With creative being the biggest driver of performance on Facebook, leveraging the right tactics to optimize Facebook ads is essential to the success of the campaign.

An effective ad not only increases engagement from potential customers, but also boosts your overall ROI. More importantly, testing different elements over time will allow you to keep your creatives fresh and improve the results of your Facebook ads.

Below are 11 best practices to optimize your Facebook ads and videos.

The 4 Pillars of Ideal Facebook Ad Creative

Ka Mo Lau
September 21, 2016
Agencies / Brands / Programmatic Creative / Social Media Advertising

With Facebook ads, the creative is the strongest driver of performance. An ad that resonates with and engages people will reduce your CPM/CPC, protect ad delivery and improve performance on your overall objective.

The best part is that Facebook does a lot of creative optimization work for you automatically. With a little extra work, you can reap the benefits and earn great ROI.

In my new whitepaper, the Thunder Playbook for Facebook Creative Optimization, I outline the 4 pillars of ideal Facebook ad creative.