To successfully execute cross-platform digital campaigns, different creative messages and variations must be produced to target different audience segments. Yet, two of the industry’s biggest players are falling short of meeting those needs. CEO Victor Wong writes on iMedia discussing how Google and Adobe are failing brand marketers.
Though brands and advertisers have done an excellent job effectively reaching the right people at the right time, most campaigns fail to deliver the right message. In The Makegood’s People of Ad Tech interview, Bill Brazell, WIT Strategy Partner, interviews Victor Wong to discuss why the real problem is the widespread failure to customize ads.
Lastly, Thunder teamed up with its global DSP and programmatic exchange partners to conduct a study on viewability and load times. After studying billions of impressions, they discovered that beyond simply improving the ad experiences for consumers, faster load times dramatically affect viewability rates.
