As people have begun using multiple screens, device-based measurement has become more inaccurate and incomplete. Thunder and TiVo are co-hosting a webinar to share insights on how brands are building people-based measurement stacks from the ground up to measure everything from TV to digital.
RSVP here to learn how new research from Tivo and Thunder, a people-based ad server, is uncovering the impact of adding TV and people-based to measurement methodologies and technology stacks.
