Ad testing is meant to solve a very specific problem: Marketers are tired of launching their ads into a void, crossing their fingers and hoping for a boost in conversions. But, as Digiday reports in a new eBook, a number of widely used ad testing techniques dodge the question by failing to keep track of the individual on the other side of the screen.
As a result, people-based testing techniques are slowly but surely catching on, making it far easier for industry pros to identify real effectiveness and impact to put more media budget behind. To learn more, check out Digiday’s Did Your Ad Work: The ABC’s of People-Based Testing.
