San Francisco, CA – (Sept 25, 2018) – Thunder Experience Cloud and LiveRamp®, an Acxiom® company (NASDAQ: ACXM) and leading provider of omnichannel identity resolution, today announced a partnership to enable people-based marketing in three key areas: targeting, measurement, and personalization.
The partnership provides marketers with a more holistic view of their customers by giving them the ability to track ad exposure and conversion across devices directly to their own person IDs, rather than relying on less accurate identifiers such as Cookie IDs or third party measurement providers.
LiveRamp customers use its identity graph for CRM targeting across the open web and walled gardens. Now, with the addition of Thunder’s people-based dynamic ad server, marketers can run campaigns from start to finish on LiveRamp IDs without pause. Ads can be dynamically personalized and measured in real-time using LiveRamp’s identity graph.
“This partnership is truly changing the standards of measurement and relevance in advertising,” said Paul Turner, GM of Technology at LiveRamp. “With Thunder Experience Cloud, marketers have a one stop shop for creating and measuring high-performing omnichannel campaigns based on the person, rather than the device or cookie, ensuring the right ad gets in front of the right person on any device, and bringing us closer than ever before to achieving true people-based marketing, while maintaining LiveRamp’s high standards of transparency and customer privacy.”
“Thunder is the only open, deterministic people-based ad serving and tracking solution today,” added Victor Wong, CEO of Thunder Experience Cloud. “By partnering with LiveRamp, one of the most trusted data platforms, we are giving marketers person-level measurement accuracy on their advertising while protecting the privacy of the consumer through state of the art encryption and anonymization.”
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