The First People-Based Ad Solution

Thunder is the industry's first and only open people-based ad server.

The First People-Based Ad Solution

Thunder is the industry's first and only open people-based ad server.

What is People-Based Ad Serving?

In a digital world where people have multiple devices, and 3rd party cookies are being ushered out, it’s more important than ever, yet increasingly difficult, to know you’re reaching the right audience. “People-based” marketing applies cross-device, persistent person IDs for your brand’s ad personalization, frequency, and measurement needs.

As the industry's first and only open people-based ad server, Thunder’s cross-device graph allows you to identify people via actions vs by cookie. And with the largest open deterministic ID graph on the market we can be confident there is an exact match of data to personal devices. And that makes a difference when marketing your brand.

What can People-Based advertising do for your brand?

clean_creative_targeting

Clean Creative Targeting

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Enhanced Ad Sequencing

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True Split Testing

product_recommendation_personalization

Personalized Product Recommendation

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Conversion Tracking

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Ad Exposure and Conversion Optimization

Thunder People-Based Marketing Solutions

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Produce Good Ads

Thunder is the fastest, easiest way to produce high quality ads using cloud-based professional tools at scale with our bulk-generation feature. From designers to marketers, Thunder users love making and managing creatives in our intuitive WYSIWYG creative management platform.

Streamline Digital Workflow

Thunder simplifies the process of getting built ads to become live ads. Creation, QA, media compliance checks, previewing/approving ads, tag generation, and trafficking can all be done in one place.

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Personalize to the Customer

Thunder connects customer identity across devices and time to creative experiences for people-based marketing. Brands can use dynamic creative optimization to orchestrate messaging across customer lifecycle, product lines, and channels.

Testing ads by the Person

Determine what works best by running randomized controlled trials. Instead of creating control and experiment groups by cookie or some unstable identifier, use a persistent person-based ID to conduct your tests; the new gold standard of testing.

TESTING_hero
TRACKING_hero

Track the Full Experience

For brands that want true reach and conversion tracking by person, not device, Thunder makes people-based measurement easy by connecting creative and media by person across channels. And brands can now get lifetime customer ad experience reporting instead of just limited campaign reports.

Target the Right Frequency

Get the most accurate view of a customer’s ad exposure by day and lifetime. Thunder counts frequency by person, so brands can rotate in new messaging, ensure audience penetration, or stop overexposure, to help you make the most of the customer journey.

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What can People-Based advertising do for your brand?

Produce Good Ads

Thunder is the fastest, easiest way to produce high quality ads using cloud-based professional tools at scale with our bulk-generation feature. From designers to marketers, Thunder users love making and managing creatives in our intuitive WYSIWYG creative management platform.

Streamline Digital Workflow

Thunder simplifies the process of getting built ads to become live ads. Creation, QA, media compliance checks, previewing/approving ads, tag generation, and trafficking can all be done in one place.

Personalize to the Customer

Thunder connects customer identity across devices and time to creative experiences for people-based marketing. Brands can use dynamic creative optimization to orchestrate messaging across customer lifecycle, product lines, and channels.

Testing ads by the Person

Determine what works best by running randomized controlled trials. Instead of creating control and experiment groups by cookie or some unstable identifier, use a persistent person-based ID to conduct your tests; the new gold standard of testing.

Track the Full Experience

For brands that want true reach and conversion tracking by person, not device, Thunder makes people-based measurement easy by connecting creative and media by person across channels. And brands can now get lifetime customer ad experience reporting instead of just limited campaign reports.

Target the Right Frequency

Get the most accurate view of a customer’s ad exposure by day and lifetime. Thunder counts frequency by person, so brands can rotate in new messaging, ensure audience penetration, or stop overexposure, to help you make the most of the customer journey.

What can People-Based advertising do for your brand?

clean_creative_targeting

Clean Creative Targeting

enhanced_ad_sequencing_v2

Enhanced Ad Sequencing

true_split_testing

True Split Testing

product_recommendation_personalization

Personalized Product Recommendation

conversion_tracking

Conversion Tracking

ad_exposure_and_conversion_optimization

Ad Exposure and Conversion Optimization

Get started with Thunder today

Connect with a Thunder expert to discuss how to activate people-based marketing for your marketing needs.