What is People-Based Ad Serving?
In a digital world where people have multiple devices, and 3rd party cookies are being ushered out, it’s more important than ever, yet increasingly difficult, to know you’re reaching the right audience. “People-based” marketing applies cross-device, persistent person IDs for your brand’s ad personalization, frequency, and measurement needs.
As the industry's first and only open people-based ad server, Thunder’s cross-device graph allows you to identify people via actions vs by cookie. And with the largest open deterministic ID graph on the market we can be confident there is an exact match of data to personal devices. And that makes a difference when marketing your brand.
What can People-Based advertising do for your brand?
Clean Creative Targeting
Enhanced Ad Sequencing
True Split Testing
Personalized Product Recommendation
Conversion Tracking
Ad Exposure and Conversion Optimization
Thunder People-Based Marketing Solutions
Produce Good Ads
Thunder is the fastest, easiest way to produce high quality ads using cloud-based professional tools at scale with our bulk-generation feature. From designers to marketers, Thunder users love making and managing creatives in our intuitive WYSIWYG creative management platform.
Streamline Digital Workflow
Thunder simplifies the process of getting built ads to become live ads. Creation, QA, media compliance checks, previewing/approving ads, tag generation, and trafficking can all be done in one place.
Personalize to the Customer
Thunder connects customer identity across devices and time to creative experiences for people-based marketing. Brands can use dynamic creative optimization to orchestrate messaging across customer lifecycle, product lines, and channels.
Testing ads by the Person
Determine what works best by running randomized controlled trials. Instead of creating control and experiment groups by cookie or some unstable identifier, use a persistent person-based ID to conduct your tests; the new gold standard of testing.
Track the Full Experience
For brands that want true reach and conversion tracking by person, not device, Thunder makes people-based measurement easy by connecting creative and media by person across channels. And brands can now get lifetime customer ad experience reporting instead of just limited campaign reports.
Target the Right Frequency
Get the most accurate view of a customer’s ad exposure by day and lifetime. Thunder counts frequency by person, so brands can rotate in new messaging, ensure audience penetration, or stop overexposure, to help you make the most of the customer journey.
What can People-Based advertising do for your brand?
Produce Good Ads
Thunder is the fastest, easiest way to produce high quality ads using cloud-based professional tools at scale with our bulk-generation feature. From designers to marketers, Thunder users love making and managing creatives in our intuitive WYSIWYG creative management platform.
Streamline Digital Workflow
Thunder simplifies the process of getting built ads to become live ads. Creation, QA, media compliance checks, previewing/approving ads, tag generation, and trafficking can all be done in one place.
Personalize to the Customer
Thunder connects customer identity across devices and time to creative experiences for people-based marketing. Brands can use dynamic creative optimization to orchestrate messaging across customer lifecycle, product lines, and channels.
Testing ads by the Person
Determine what works best by running randomized controlled trials. Instead of creating control and experiment groups by cookie or some unstable identifier, use a persistent person-based ID to conduct your tests; the new gold standard of testing.
Track the Full Experience
For brands that want true reach and conversion tracking by person, not device, Thunder makes people-based measurement easy by connecting creative and media by person across channels. And brands can now get lifetime customer ad experience reporting instead of just limited campaign reports.
Target the Right Frequency
Get the most accurate view of a customer’s ad exposure by day and lifetime. Thunder counts frequency by person, so brands can rotate in new messaging, ensure audience penetration, or stop overexposure, to help you make the most of the customer journey.
What can People-Based advertising do for your brand?
Clean Creative Targeting
Enhanced Ad Sequencing
True Split Testing
Personalized Product Recommendation
Conversion Tracking
Ad Exposure and Conversion Optimization
Get started with Thunder today
Connect with a Thunder expert to discuss how to activate people-based marketing for your marketing needs.