Thunder Experience Cloud
Inconsistency, overfrequency, and under-relevancy has plagued advertisers. Thunder is leading the industry in improving these ad experiences. A leader in people-based marketing, Thunder pioneered the vertical, introduced over a decade of innovations, and founded industry groups to solve cross-platform measurement and ID syncing for better personalization, testing, and targeting.
Today our innovative, user-friendly ad tech products form the Thunder Experience Cloud, allowing brands to orchestrate creative and media aspects of advertising through one interface at the speed and scale of business.
Creative Management Platform
Thunder developed the original Creative Management Platform. Built in the cloud, Thunder CMP, is intuitive enough for a newbie and powerful enough for a creative pro. Easily produce, review, and traffic ads across display, video, social and native in a WYSIWYG interface. With features like an AI-powered ad generator, mass-versioning, bulk editing, and built-in approval, customers use our CMP to achieve production efficiency and simplify workflow and versioning, saving you time and money.
Dynamic Creative Optimization
Thunder introduced the industry's first people-based dynamic creative optimization (DCO) solution, taking what used to be a temporary cookie-based or device-based approach and transforming it to work cross-device and over time. Thunder DCO provides a visual decision tree setup for testing and targeting creatives to different audiences cross-channel.
Ad Serving
Thunder serves over 4 BILLION impressions a quarter. Being people-based we are unique in that we can connect ad exposure and conversions to a person which means we can operate across digital and offline channels. Other people are stuck measuring and personalizing within a single channel.
Experience Measurement
Thunder invented in 2018 a new form of ad measurement designed to capture the full customer lifetime ad experience with a brand. Built from the ground up for multi-device, walled gardens, and customer relationships, Thunder Experience Measurement gives brand the full view of how their ads are working for a person to then take action across creative and media.
Creative Management Platform
Thunder developed the original Creative Management Platform. Built in the cloud, Thunder CMP, is intuitive enough for a newbie and powerful enough for a creative pro. Easily produce, review, and traffic ads across display, video, social and native in a WYSIWYG interface. With features like an AI-powered ad generator, mass-versioning, bulk editing, and built-in approval, customers use our CMP to achieve production efficiency and simplify workflow and versioning, saving you time and money.
Dynamic Creative Optimization
Thunder introduced the industry's first people-based dynamic creative optimization (DCO) solution, taking what used to be a temporary cookie-based or device-based approach and transforming it to work cross-device and over time. Thunder DCO provides a visual decision tree setup for testing and targeting creatives to different audiences cross-channel.
Ad Serving
Thunder serves over 4 BILLION impressions a quarter. Being people-based we are unique in that we can connect ad exposure and conversions to a person which means we can operate across digital and offline channels. Other people are stuck measuring and personalizing within a single channel.
Experience Measurement
Thunder invented in 2018 a new form of ad measurement designed to capture the full customer lifetime ad experience with a brand. Built from the ground up for multi-device, walled gardens, and customer relationships, Thunder Experience Measurement gives brand the full view of how their ads are working for a person to then take action across creative and media.
Get started with Thunder today
Connect with a Thunder expert to discuss how to activate people-based marketing with our cloud-based applications for marketers.