People-Based Cross-Device Ad Sequencing
Don’t keep serving the same ad over and over as a person moves between devices or cookies. Frequency cap creative by person across devices to create a dialogue with your customer, save money, and increase conversions.
People-Based Cross-Device Ad Sequencing
Don’t keep serving the same ad over and over as a person moves between devices or cookies. Frequency cap creative by person across devices to create a dialogue with your customer, save money, and increase conversions.
What could better frequency do for your campaign?
Lower Media Waste
Many brands over serve ads to people because they aren't counting exposure across devices and time due to cookies and device limitations. People-Based ad serving combats this.
Higher Conversion Rate
Improve conversion rates and customer favorability by lowering frequency of generic ads and increasing personalized ads.
Better Brand Recall
Ensuring enough exposure is critical for a brand to make any impact. The proper frequency allows brand ads to drive awareness.
What could better frequency do for your campaign?
Lower Media Waste
Many brands over serve ads to people because they aren't counting exposure across devices and time due to cookies and device limitations. People-Based ad serving combats this.
Higher Conversion Rate
Improve conversion rates and customer favorability by lowering frequency of generic ads and increasing personalized ads.
Better Brand Recall
Ensuring enough exposure is critical for a brand to make any impact. The proper frequency allows brand ads to drive awareness.
Testing for the Best Ad
The CMO Club conducted research with Thunder and found that 71% of CMO's believe frequency is important to the ad experience.
Yet, 60% of CMOs aren't confident in their own measurement of frequency. Only 1% were highly confident. See why people-based CMOs are the most confident in their frequency counting.
Introducing Experience Measurement
Thunder has re-invented tracking to go beyond cookies and devices and instead track people and their full ad experience.