Named one of Forbes' 100 Most Promising Companies in America, Thunder powers ad creative production and versioning for advertisers, agencies, and publishers across the globe.
Thunder is the only Creative Management Platform whose creative production capabilities extend across both display and social advertising channels. Thunder’s clients build creatives at incredible speed and scale without having to sacrifice ad quality, branding, or pixel perfection.
Brands, Agencies, & Publishers
Active Ad Creators
Ad Creatives Built
If your goal is to match creative executions to an increasing variety of targeting segments and ad formats, our unique Creative Management Platform can solve your ad production problems.
Thunder’s technologies cover a multitude of cases where feed-driven dynamic creatives aren’t appropriate due to creative quality, data collision, and ad serving issues.
Companies that have invested in demand side platforms (DSPs) and data management platforms (DMPs) use Thunder to activate their audience data by tailoring creatives to audiences.
Previously known as PaperG, we began our journey helping the "paper generation" bring print advertising online.
Having successfully helped transform many traditional publishers’ creative operations, PaperG expanded to supporting brands and agencies looking for the latest digital capabilities. Following years of success with advertisers of all kinds, it was time to leave the word “paper” behind and reach for the skies. Thunder was born.
Thunder Creative Management Platform is built by leading technologists, including engineers from Microsoft and Amazon, who are dedicated to improving the digital advertising experience for all.
Honored in AdAge’s 40 Under 40 while still in his 20s, Victor Wong has been the guiding force in the company’s vision and success since its founding in 2008. He served as the IAB Local Committee Co-Chairman in 2010 and coauthored the IAB Local Targeting Guide. Victor holds a BA in economics from Yale University and is a fellow of the Yale Entrepreneurial Institute.
Prior to Thunder, he spent time as an investment banker at Credit Suisse and as a management consultant at IBM. Ka Mo holds a BA in economics from Yale University and is a fellow of the Yale Entrepreneurial Institute. He has also served as the Executive Director of the Elmseed Enterprise Fund, the oldest student-run microlending organization in America.
Preferring the atmosphere of startups over large software companies, Victor Cheng has worked for two other technology startups, including Kiko, a Y-Combinator company. He brings rich experience in programming and product development. He holds a BS in Computer Science from Yale University.
Dan started his career at Microsoft, where he rose to become a Software Design Engineer Lead. He then founded his own software company, Gumbosoft. Dan holds a MS in Computer Science from Stanford University and a BS in Computer Engineering from University of Washington.
Billy brings 20+ years of sales and marketing experience to Thunder, having worked for a half dozen startups including his own publishing company, SportsIQ. Billy’s career spans radio, print, video, mobile, social and most recently, ad technology. When he manages to escape work, you can find Billy with his family, eating burgers, watching sports and playing poker — not necessarily at the same time.
Dylan is probably the foremost Thunder Creative Management Platform expert in existence. For over four years he has been a champion of Thunder’s customers, and now leads the team that trains and supports Thunder’s global client base. To finance his college education, Dylan started a business selling high fashion sports shoes online. He still flips shoes to this day and holds a Bachelors of Communication in Advertising from Washington State University.
Andrew switched to startups after work as both a developer and a program manager at Microsoft. Following time as an engineer in education technology, he eventually transitioned back into product design when he joined Thunder. He holds a BS in Computer Science from Yale University.
Krystal leads the team that has revolutionized how publishers extend their sellable impressions into programmatic buying. Her passions span the arts and sciences, as she has equal zeal for data science and the written word. Before Krystal became an expert in programmatic she was a teacher in Pennsylvania. She holds a B.S. in Industrial Engineering with a Minor in English from Penn State University.
As a bonafide adtech geek, Rob has written seven eBooks on topics like native advertising, agile marketing, and programmatic creative. Prior to Thunder he managed digital and social media marketing at Flite. He has almost died eight times, most famously while saving a baby porpoise. Rob has a wide breadth of expertise spanning marketing, sales, healthcare, design, and retail management. He studied anthropology at U.C. Berkeley and visual effects at the Academy of Art University.