[Infographic] Digital Agency Game of Thrones

Digital Agency Game of Thrones Infographic

Sometimes working at a digital agency can feel like a game of thrones. Teams become siloed. Communication breaks down. In these uncertain times of a shifting digital landscape, clashes between departments result in organizational dysfunction.

Not at your agency I’m sure, but sometimes under the pressure to excel, power struggles ensue.

In the infographic below, we take a look at four of the great houses in a typical digital agency, the sources of their rivalries, their great battles—game of thrones style.

Don’t worry though. Order, and ultimately victory is attainable. But also make no mistake. Programmatic is coming. Is your agency ready?


Hope you enjoyed a bit of Game of Thrones fun. On a more serious note, if programmatic creative is in your future, download your free ebook:

Essential Guide to Programmatic Creative Technologies