Going Mad with Universal McCann

Photo by @ookimikoo
Photo by @ookimikoo

We recently joined Mad Valley, the tech residency program at the Universal McCann office in San Francisco.

Mad Valley is all about the intersection of Madison Avenue and Silicon Valley.

UM put together Mad Valley because things are evolving so fast in the digital advertising space, agencies, startups and publishers need to come together to work and network under the same roof. We can’t wait around for information to trickle around. We need to embed ourselves with each other to exchange knowledge and experiences.

We’re loving the new friends and perspectives.

Mad Valley is located in the iconic Levi’s Plaza, affectionately referred to as San Francisco’s “ad ghetto.” If you’re in the area and want to get a coffee, let’s do it.

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Revising the Display Creative Process: Democratizing Design and Connecting Teams

Thunder creative management platform - display advertising

When it comes to design, $51.8 billion buys surprisingly little love.

What I mean is that despite display being a $51.8 billion market annually, the creative part of display advertising takes a far back seat to media planning and buying.

At the core of it, this lack of love stems from the high costs of creative production, particularly because marketers and media folks aren’t able to produce enough creatives to match the scope of what could be done.

In my experience, there’s no shortage of copy or concepts to run epic display ad campaigns. Marketers would like to use a test and learn mentality with display, but due to the costs and time involved in creative production, only a single or a few campaign concepts can actually get created. It’s online advertising in 2014 and we’re stuck in a plan and execute mode.

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PaperG Selected as One of the Bay Area’s Healthiest Employers

Thunder Healthiest Employers in Bay Area

We are thrilled to have been selected this year as one of the 2014 Bay Area’s Healthiest Employers by the San Francisco Business Times and the Silicon Valley Business Journal.

How did we win such a prestigious distinction? We made it a focus of our perks to be just a little bit better than most Bay Area startups. Here’s a breakdown of the healthy ones:

We cover 100% of health, dental and vision insurance.

We don’t want our team to have to worry about their health, so we offer one of the best PPO health plans we could find to all staff members, completely paid for by the company. Included in the health plan is a wellness program that allows you to subscribe and receive wellness information and tips. Our health plan also covers preventative care.

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Meet Brooke – Our New VP of Sales

PaperG has had a busy year; first with the news of our Weather.com partnership, and now we are happy to announce the addition of team member, Brooke Frederick, who joins PaperG as Vice President of Sales.

Prior to PaperG, Brooke was Director of Sales at Bizo, another successful ad-tech startup, where she helped significantly grow revenue to $22MM. We are happy to have her onboard and look forward to the extensive experiences she will share and bring to PaperG.

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The Year in Review – Reflections From CEO Victor Wong

2012 has been a year of sweeping changes for PaperG. The team has doubled in size to about 30. Our company has opened a new engineering office in Seattle as well as a new headquarters in San Francisco, and those have just been the easy parts.

On the business side, we’ve seen ad sales on our ad platforms swell to a run rate of over $20MM/year. We’ve seen revenue consistently reach record heights and have achieved consistent profitability — a rare feat for a technology startup.

On the product side, we’ve released the best mobile ad creation solution on the market. We’ve expanded our ad targeting capabilities to include re-targeting, behavioral, and geo, which are specifically tailored to small budget clients. The technical accomplishment of making display advertising work for smaller budgets cannot be overstated.

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PaperG “Ad Sales Exec” Survey Reveals Online and Mobile Display Advertising Trump Facebook with Local Advertisers

SAN FRANCISCO, CA – October 16, 2012 – PaperG, a San Francisco based local display advertising technology company, has released the results of its first “Ad Sales Executive” survey, evaluating the future of digital advertising sales from the view of sales executives at local newspapers, directories, broadcast stations and other media nationwide.

The adoption of digital is apparent and a move towards mobile is inevitable: 94% of advertisers are interested in mobile advertising and over 90% of sales executives are optimistic about sales for mobile display advertising. The survey establishes a continued push towards display ads as 94% of respondents will be offering online display ads to their clients and 86% will be offering mobile display ads in Q4. Only 34% of respondents will offer Facebook ads.

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PaperG Exhibits at the NAB Radio Show and Announces Audience Extension Product

PaperG is exhibiting at the NAB Radio Show, which starts today, in Dallas, TX. If you’re visiting the show this year, make sure to stop by our booth while you’re browsing through the exhibits — our booth is #511. This year, we’re taking to the floor with our Audience Extension product announcement in tow.

Audience Extension provides publishers, like local broadcast stations, the capability to sell to local advertisers specific online audience segments beyond their own website. PlaceLocal’s Audience Extension automatically suggests the most relevant audience segments based on who the advertiser is. More than 1,000 local advertisers rely on PlaceLocal’s Audience Extension capability and access the technology through PaperG’s partners including Emmis Communication and Granite Broadcasting Corporation. These partners have experienced stellar results, delivering hundreds of millions of highly targeted ad impressions to their advertisers each month since launching the audience extension product.

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PaperG Honored in the Empact100 List [Press Release]

Today we are proud to announce that PaperG has been included in the Empact100, a list of the United States’ “Top 100 Companies Started by Young Entrepreneurs.” The list is comprised of the most inventive companies in the U.S. contributing jobs and rebuilding our nations’ economy. As one of the honorees, we’re excited to be included and humbled by our peers.

The founders of PaperG believe the young entrepreneurs of today will be the leaders of tomorrow’s largest companies.  Collectively, the 100 listed companies founded by entrepreneurs under the age of 30 will generate over $1 billion in revenue in 2012 and that amount is sure to grow even larger over the next few years.

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