Thunder May Press & News Roundup

Thunder Creative Management Platform Ad Industry Press RoundupNews of Thunder’s rebrand continued to gain press coverage in May: PaperG brings the Thunder. In addition to the rebrand, Thunder received media attention from launching Facebook Powerplus, enabling marketers to execute consistent messaging across display and social advertising.

Victor Wong also wrote a piece on MarTech Advisor offering marketers practical creative optimization tactics and best practices for display advertising campaigns.

In other company news, Thunder was featured in 5 Companies Who Play the Perks Card Right. Company culture is one of Thunder’s top priorities. Providing employees benefits and perks (such as free food and unlimited vacation) has enabled Thunder to attract and retain top level talent.

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Thunder April Press & News Roundup

Thunder Creative Management Platform Advertising Press Roundup

April was the beginning of a new era for PaperG.

PaperG officially rebranded as Thunder, reflecting our evolution into the next generation Creative Management Platform. The name “Thunder” is derived from the concept of perfectly synchronized campaigns, similar to “rolling thunder,” building in strength as they move through time and distance.

At the same time, Thunder also launched Facebook PowerPlus, making Thunder the first Creative Management Platform to enable marketers to simultaneously build and edit cross-channel display and social ads.

See what the press had to say about the rebrand!

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3 Steps to Holiday Themed Ads – Win More End of the Year Business

Thunder Creative Management Platform Ad Examples

With the holidays right around the corner, advertisers are busy preparing for the biggest shopping season of the year. Retail holiday sales are projected to increase by 5.7% this year—the biggest jump in sales since 2011.

The next few months presents a huge opportunity for advertisers to capture new customers and increase their brand awareness amongst existing customers. According to Inc.com, nearly 80 percent of shoppers engage with brands and retailers through digital channels before setting foot inside a store, which means that digital advertising will be essential for advertisers to generate sales and to stay ahead of the competition.

Incorporating holiday-related themes, keywords, and imagery in your advertiser’s display campaigns will make their busiest retail season both successful and jolly.

To help your advertisers maximize the festive shopping season, here are three easy ways to add a holiday twist to digital display ads.

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