Video: What Data-Driven Creative Means For The Future Of Advertising

Though $6 billion is invested in targeting technologies like Demand Side Platforms (DSPs) and Data Management Platforms (DMPs), programmatic advertisers have not successfully delivered the right message for the right audience.

In order to build long-term relationships, drive brand loyalty and long-term advocacy, advertisers must provide personalized messages that truly resonate with customers.

In this video, learn about how your organization can achieve data-driven creative by activating both data and technology investments.

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What Data-Driven Creative Means For The Future Of Advertising

data-driven advertising future

With over $20 billion being spent globally in programmatic advertising, data-driven creative (or programmatic creative) poses a tremendous opportunity for marketers to reach and engage potential customers.

Though 30%, or $6 billion, of this programmatic spend is invested in targeting technologies like Demand-Side Platforms (DSPs) and Data Management Platforms (DMPs), brands and advertisers have not yet successfully delivered on the promise of the right message for the right audience.

In fact, according to research by AppNexus, up to 97% of programmatic campaigns lack a targeted creative for each audience segment.activate dsp dmp data

This means that once the ad has successfully reached their potential customers, a majority of creatives are generic and untailored. Brands and advertisers need to combat this $6 billion waste by activating their data and delivering personalized messages that truly resonate with customers.

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Thunder January Press & News Roundup

thunder creative management platform press

To achieve a better ROI from their data-driven ad technologies, brands and advertisers need to leverage the audience data from their DMP, strategize creatively around it, and execute that strategy across different audiences. Victor Wong offers Thalamus his take on the current challenges and future of the programmatic creative revolution.

Though automating marketing functions typically improves efficiency and performance for digital campaigns, human intervention still plays a vital role in its success. Learn why marketers should avoid forgoing human touch entirely within programmatic advertising in the $200M automation mistake that could happen to your brand.

January is a time of reflection and prediction. In Marketing, By the Numbers, Rob Lennon offers his thoughts on the proliferation of ad blocking and what we can do to combat it.

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What is People-First Marketing?

what is people first marketing

People-first marketing is both an approach and a set of marketing strategies that focus on personalizing customer touchpoints across channels to drive engagement and maximize campaign performance.

The proliferation of digital channels, devices, and platforms have led to a vast shift in consumer behavior and expectations. Gone are the days where advertisers can mass send out generic marketing messages aimed at everyone–which in reality, cater to no one.

Consumers have gained more control over their own journey to purchase, which means brands and advertisers need to do a better job of identifying and reaching the right audience at the right moment. Understanding who your specific target audiences are, as well as their needs, wants, and pain points help put each customer at the forefront of your marketing strategy.

Targeting the right audience, however, is just one part of the equation.

Executing a people-first strategy also means understanding how to capture your audience’s attention with the right message. To activate the $6 billion dollars spent on targeting technologies like DSPs and DMPs, brands and advertisers need to focus on delivering a personalized message that captures their audience’s attention at the right time in their customer journey. Delivering a personalized creative is key to truly engaging consumers, instead of just marketing to them.

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Thunder December Press & News Roundup

thunder creative management platform press

Creative fatigue is costing you more than you think. Facebook heavily penalizes advertisers for failing to refresh your ad creatives. Even for high performing ads, ad fatigue can quickly set in, leading to higher advertising costs and a negative ROI. Here are seven ways to stop creative fatigue from killing your Facebook advertising budget.

The path to brand loyalty is no longer a funnel. In fact, there is no set path. Like the newcomers in HBO’s new hit show, Westworld, brands need to focus on creating marketing moments to engage customers with the brand’s storyline. Victor Wong writes on MediaPost examining what ‘Westworld’ teaches marketers about the customer journey.

And finally, to kick off 2017, we’d like to share a few of Victor Wong’s predictions for digital marketing this year, including increased use of CRM data onboarding and death of expandable ads.

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Research: Programmatic Creative Industry Report

Programmatic advertising enables digital marketers to reach the right audience at the right time more quickly and efficiently than ever before. Advertisers have heavily focused on who they’re delivering the message to and how they’re delivering it, but what about the actual content they’re delivering?

Is the creative falling behind in this programmatic revolution?

Last year, Thunder teamed up with Digiday Content Studio to research the creative needs of brands, agencies and publishers. Watch this video to learn the top findings from this report.

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Webinar: Facebook Creative Optimization Tactics

With 1.71 billion active monthly users and advertisers spending $17 billion annually, Facebook is one of the top platforms to advertise on. It’s one of the most effective channels to reach highly targeted audiences.

To achieve a phenomenal return from Facebook ads, one factor makes or breaks your success: good creative.

Learn expert creative tactics including message tailoring and design best practices that will amplify your Facebook ad performance and maximize your ROI.

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Video: What is Co-Op Advertising?

Co-op advertising presents a huge digital opportunity for local SMBs that carry national brands. With more than 4,500 digital co-op programs available in the US, local retailers have access to essentially “free money.”

Ad sales reps who leverage co-op can upsell existing advertisers to more easily achieve their digital goals while helping advertisers grow their local exposure.

In this video, learn more about how co-op advertising works, including common requirements and verticals, and why local retailers should take advantage.

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Video: Programmatic Creative vs. Dynamic Creative Optimization (DCO)

Programmatic creative refers to the set of ad technologies that enable data-informed, software-assisted creative executions. The purpose of programmatic creative is to unify data and creativity to drive hyper-relevant ads to each audience.

Dynamic Creative Optimization (DCO) falls under the programmatic umbrella, but is not the only way to solve creative problems for programmatic media. Both Dynamic Creative Optimization and Creative Management Platforms (CMPs) maximize the impact of the creative within programmatic and direct advertising through very different approaches.

In this video, learn how programmatic creative activates audience data through two main technologies: Dynamic Creative Optimization and Creative Management Platforms.

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Video: What is a Creative Management Platform (CMP)?

Creative Management Platforms (CMPs) are a class of programmatic creative technologies that enable digital marketers to tailor, test and optimize display and social ad campaigns.

Leveraging a CMP allows programmatic advertisers to create hyper-targeted ads at scale, dramatically amplifying the creative output of a team and the performance of each campaign.

In this video, learn more about the benefits of using a Creative Management Platform and how they compare to Dynamic Creative Optimization technologies (DCOs).

If you like this video, you might like this post: 7 Ingredients For The Perfect Creative Management Platform.

And if you want to learn more about programmatic creative, download our free eBook: The Essential Guide To Programmatic Creative Technologies.

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Video: Programmatic Display – 5 Creative Optimization Tactics to Drive Performance

A report published by Yahoo! in 2014 found that personalized ads are 54% more engaging and 45% more memorable compared to generalized creative.

To continuously drive higher programmatic display performance, leveraging the right creative optimization tactics will not only lead to more engaging ads that strongly appeal to your target audiences but also higher conversion rates.

Watch this video to learn 5 creative optimization strategies to maximize the ROI of your programmatic display campaigns.

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Thunder November Press & News Roundup

thunder creative management platform press

When deciding between programmatic creative approaches, advertisers face the marketer’s ‘trilemma’; marketers need to find a balance among personalization, experience, and cost. CEO Victor Wong writes on CMO.com discussing what’s at stake and how to overcome the creative trade-offs.

The majority of advertisers show the same generic, generalized creative to all audiences. A targeted creative strategy requires creating a cohesive story, but in a personalized way. As the world gets smaller, Victor Wong examines why global brands need to start thinking small in their large advertising campaigns.

With the recent founding of the Coalition for Better Ads and Google’s announcement to crack down on intrusive ad formats in 2017, LEAN ads (light, encrypted, ad choice supported, non-invasive ads) are more important than ever before. Victor Wong published a piece on MarTech offering five tips for creating consumer-friendly programmatic ads.

Personalization is critical to boost ad performance, but if marketers use the tactic incorrectly, they could immediately rub customers the wrong way. Victor Wong gives four tips for personalizing ads without being creepy.

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Sara Keesler Wins Bronze Stevie® Award In 2016 Stevie Awards For Women In Business

Women Around the World Recognized at Event in New York City

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SAN FRANCISCO, CA – November 21, 2016 – Sara Keesler, Senior Lead Software Engineer at Thunder, has been named the winner of a Bronze Stevie® Award in the Employee of the Year – Business Services category in the 13th annual Stevie Awards for Women in Business.

The Stevie Awards for Women in Business are the world’s top honors for female entrepreneurs, executives, employees and the organizations they run. All individuals and organizations worldwide are eligible to submit nominations – public and private, for-profit and non-profit, large and small. The 2016 awards received entries from 31 nations and territories.

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Thunder Named Finalist In 13th Annual Stevie® Awards For Women In Business

Sara Keesler, Thunder’s Senior Lead Software Engineer, Named Finalist For Stevie Awards For Women In Business

thunder creative management platform press

SAN FRANCISCO, CA – October 6, 2016 Sara Keesler, Senior Lead Software Engineer at Thunder, was named a Finalist in the Employee of the Year – Business category in the 13th annual Stevie® Awards for Women in Business, and will ultimately be a Gold, Silver, or Bronze Stevie Award winner in the program.

The Stevie Awards for Women in Business honor women executives, entrepreneurs, employees and the companies they run – worldwide. The Stevie Awards have been hailed as the world’s premier business awards.

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Thunder September Press & News Roundup

thunder creative management platform press

To successfully execute cross-platform digital campaigns, different creative messages and variations must be produced to target different audience segments. Yet, two of the industry’s biggest players are falling short of meeting those needs. CEO Victor Wong writes on iMedia discussing how Google and Adobe are failing brand marketers.

Though brands and advertisers have done an excellent job effectively reaching the right people at the right time, most campaigns fail to deliver the right message. In The Makegood’s People of Ad Tech interview, Bill Brazell, WIT Strategy Partner, interviews Victor Wong to discuss why the real problem is the widespread failure to customize ads.

Lastly, Thunder teamed up with its global DSP and programmatic exchange partners to conduct a study on viewability and load times. After studying billions of impressions, they discovered that beyond simply improving the ad experiences for consumers, faster load times dramatically affect viewability rates.

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11 Design Tips To Optimize Facebook Ads

Design tips to optimize Facebook ads

With creative being the biggest driver of performance on Facebook, leveraging the right tactics to optimize Facebook ads is essential to the success of the campaign.

An effective ad not only increases engagement from potential customers, but also boosts your overall ROI. More importantly, testing different elements over time will allow you to keep your creatives fresh and improve the results of your Facebook ads.

Below are 11 best practices to optimize your Facebook ads and videos.

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[eBook] Thunder Playbook for Facebook Creative Optimization

facebook creative optimization playbook

With nearly 2 billion active monthly users, Facebook is one of the most powerful ad platforms to reach highly targeted audiences. Smart bidding, targeting, and campaign management strategies can get you a high return from Facebook ads. But one factor makes or breaks your success: the creative.

Creative is the biggest driver of performance with Facebook ads, which is why we’ve published a playbook of creative best practices and expert tactics to help you maximize your ROI.

Explore the expert strategy behind effective Facebook creative optimization by downloading our free, comprehensive, eBook:

  • Get the 3-part strategy for Facebook creative success
  • Learn how to segment your audiences for creative optimization
  • See Facebook creative best practices and expert creative tactics
  • Learn how to evaluate your campaign results from a creative point of view

If you are looking for tactics to reduce your costs, protect your ad delivery AND increase campaign performance, this is the resource for you.

Download your free whitepaper today.

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Thunder August Press & News Roundup

thunder creative management platform press

With over $6 billion being spent annually on data-driven ad technologies like DMPs and DSPs, the biggest challenge is activating this data. Victor Wong and Econsultancy discuss how Creative Management Platforms (CMPs) can help brands and advertisers build creative versions at scale to achieve a significantly higher ROI.

Though marketers have increasingly focused on serving ads at the right time for the right audience, the right message has been forgotten. Victor Wong sits down with Beet.TV to examine why brand marketers targeting consumers should control the messaging.

To successfully reach consumers in our multichannel world, marketers are increasingly favoring relevancy over intrusiveness. In this episode of DMN: One-on-one podcast, Kim Davis and Victor Wong discuss why marketers are thinking strategically about the consumer experience, ad blocking, and the implications of walled gardens.

Despite the rapid growth of programmatic advertising and rich audience data, merging creativity with programmatic to produce data-driven executions lags far behind. Victor Wong offers Digiday one solution to bridging the programmatic-creative divide.

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Programmatic Display – 5 Creative Optimization Steps To Drive Performance

programmatic display creative optimization tactics

With more than two-thirds of all digital display advertising expected to be purchased programmatically this year, according to eMarketer, programmatic display is more sophisticated than ever before.

To successfully serve the right message to the right user, understanding the right creative strategies will enable you to deliver relevant messages that strongly appeal to your target audiences. More specifically, leveraging creative optimization tactics ultimately helps to amplify the results and ROI of your programmatic display campaigns.

Below are five programmatic creative strategies to boost your display advertising performance.

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Thunder June/July Press & News Roundup

thunder creative management platform press

Though rich media ads were once touted as more engaging and generating more clicks than standard display, it has not delivered the type of personalization and interactivity we hoped for. Victor Wong published a piece on AdExchanger answering, Why Is Everyone Trying To Kill Rich Media?

Programmatic advertising has equipped travel brands with endless opportunities to target audiences across the web, which is why marketers need to be creative when thinking about programmatic. Melody Yan writes on Tnooz offering travel brands actionable programmatic creative tactics to cut through the noise and drive conversions.

And finally, Victor Wong was recognized on the DMN 40 Under 40, which honors 40 exceptional marketers who have done an outstanding job reshaping their organizations, clients, and the marketing industry as a whole. Congratulations Victor!

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